• Ariana Roach

6 Questions Wedding Photographers Should Ask Before Creating a Brand Video

Brides and grooms have to make hundreds of decisions regarding vendors on their wedding day, so how does your business stand out?

Branding videos are one of the most effective ways of connecting with your audience, especially in an industry as personal as weddings.


We can break down hiring decisions into three categories:

  1. Style

  2. Price

  3. Personality

Your style & price point will draw in a specific crowd.

But how can your personality keep them around?


Most couples want to hire someone they trust. A wedding day is a once-in-a-lifetime event, something that doesn't have the option for do-overs.

It can seem quite obvious, but the owner of any small business should show their face more often than one thinks. It is especially powerful for couples to connect a voice to a face.


1. Do I have a firm understanding of my "Brand Identity" & voice?

What is brand identity anyway?

Things like...

  • Business name